MEET THE FOUNDERS
Allow us to introduce Alex, a dynamic entrepreneur and the visionary founder of a game-changing company established in August 2021. With a profound passion for people and a background in sales and customer service, Alex has always had a special ability to empathize with those facing limited resources yet are determined to move mountains in their lives.
Recognizing the struggles of individuals who have been denied fair chances, hindered by financial limitations, and unable to thrive in their passions, Alex was driven by a noble purpose: to create an energy drink that would not only be affordable but also serve as a welcoming symbol of a supportive community.
Through the production of his affordable powder-based energy drink, Alex sought to instill a sense of unity and empowerment among his customers. He wanted his brand to embody a community where people could uplift each other and find the support they deserved—fostering an environment of inclusivity, regardless of one's background or financial situation.
Alex's unwavering commitment to providing opportunities for those unjustly denied a chance to flourish has been the heart of his company's mission. By offering a product that fuels both body and spirit, he aimed to unlock doors of possibility for individuals to overcome obstacles and pursue their dreams with renewed vigor.
Empathy, compassion, and a relentless pursuit of fairness have become the guiding principles of Alex's journey as a company founder. His inspiring vision has not only revolutionized the energy drink market but has also become a force of positive change in the lives of countless individuals seeking the chance to seize their dreams.
We are thrilled to introduce Sahar, a remarkable co-founder and inspiring businesswoman who joined as an investor in August 2022. With a diverse background in engineering, marketing, sales, business development, and strategy, Sahar brings a wealth of expertise to the company along with her courageous personality. She always finds a way around obstacles.
Passionate about understanding customers, Sahar is driven by a deep desire to inspire and connect with people on a personal level. Her journey as a woman born and raised in Iran and later moving to Europe for career opportunities in male-dominated industries has given her a unique perspective on the challenges faced by those in marginalized positions.
Sahar's resolute commitment to empowering others has been further strengthened by her unwavering belief in the transformative power of diversity and equality. Her experience as a minority woman fuels her determination to break down barriers and create a more inclusive environment for all.
As a trailblazer, Sahar actively mentors and supports aspiring female entrepreneurs, recognizing the transformative impact of mentorship in empowering the next generation. She understands the value of providing opportunities and a supportive network to help others thrive in the business world.
Sahar's remarkable journey and advocacy embody the spirit of progress and inclusivity, making her an indispensable force in the company's mission to create a brighter and more equitable future. Her dedication to fostering a diverse and inclusive workplace sets an example for the entire team, driving the company forward in its pursuit of innovation and positive impact.
We believe energizing yourself activates your natural courage and brilliance. You can achieve your greatest ambitions, no matter what.
Driven by an inclusive community, we “GOINFINITIE” are the energizing brand that put people as part of our journey. Pushing the boundaries of the current energy supplement market, by providing a healthier, natural tasting alternative.
OUR CORE VALUES
We treat people as we expect to be treated and they want to be treated.
We believe power comes from focusing on what excites us.
We believe resilience under life challenges comes from acting despite being scared.
We embrace and advocate for all minorities and make them feel at home.
We build and grow business with our community and People.
COMMUNITY OF JOY
We value personal relationships with our customers, employees, and suppliers, and we love having fun with all.